Makeup Forever HD range and Revlon PhotoReady Collection
HD or high definition is the buzzword these days. When entertainment goes this hi tech, as in 3D, nothing less than super realistic viewing experience comes to mind.
Makeup naturally needs to adjust under these high res conditions and makeup brands have come up with liquids and bases that contain light reflectors and powders that are pounded into molecular proportions for that seamless look. The result? Fine lines, veins and blemishes that can be picked up and magnified using ordinary makeup are things of the past.
These new generation of makeup will make you close-up perfect anytime of the day…
Created by Dany Sanz in 1984 in response to the growing demand by professional makeup artists around the world for a makeup brand that is especially made for the stage and the fashion industry, Makeup Forever is the innovator of the HD makeup range.

Makeup Forever HD Foundation
Made of ultrafine granules that create an invisible, natural looking, very long-lasting makeup, the HD range creates a soft-focus effect and restores the complexion’s radiance while giving the face an invisible seamless look under the very exacting glare of cameras and kleiglights. It’s not just for moviestars but also great for mature skin because it gives skin a flawless finish.
The HD range consists of an elixir/serum applied on the skin 15 minutes before makeup application to prep and hydrate the skin, a primer for long-lasting hold,a concealer pen, liquid foundation available in 25 shades and lastly, a microfinishing powder in one universal shade that softens the skin and gives a lighter, natural effect (see Makeup Forever HD range)
Revlon PhotoReady MakeupThe range consists of a liquid foundation with SPF 20, a translucent finisher to set the makeup and provide a luminous finish, and a compact powder with SPF 14 for touch-ups that can also be worn alone or over foundation (see video review).
